America's Drive-Ins Are Making a Comeback

written by rachel stevens

In the United States, the fifties and sixties are decades fondly remembered by baby boomers who spent their childhood dazzled by the technological innovations happening around them, including the introduction and explosion of the drive-in theater. Current conditions caused by the COVID-19 pandemic have led to a revival of that same drive-in theater experience.

Discover why drive-in movies are seeing a resurgence in popularity, the coolest retro drive-ins you can visit across the country, and how to make the most of a drive-in experience.

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  • Roots of the drive-in
    Richard Hollingshead, the creator of the first drive-in theater, was a movie buff. The story goes that his mother disliked the traditional cinema experience because she couldn’t sit comfortably in theater seats, nor could she chat freely with her family and friends. Richard brainstormed the idea of screening a movie in their backyard in Camden, New Jersey. That night he mounted a 1928 Kodak projector on the hood of his car, pinned a white sheet across two trees, and he and his mother sat inside the car to monitor the projector and watch the film. Right then and there, the drive-in was born.

    Nearly ten years later, over four thousand drive-in theaters across the country opened. The wild success of traditional drive-ins faded over the years, but this form of moviegoing has seen a recent surge in popularity.

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  • Revival of the drive-in theater
    Fast-forward to 2020, when the COVID-19 pandemic brought regulations that closed the doors on many indoor attractions to comply with social distancing policies. Strangely enough, the drive-in is no stranger to mitigating the spread of illness. The polio vaccine rollout included administering doses to families at the drive-in. And while COVID-19 vaccines aren’t being administered at drive-ins today, they are a perfect remedy for the cabin fever many are experiencing.

    Socializing is an inherently human activity, whether it be with family or friends. The drive-in model has adapted quickly to meet the needs for social distancing. Last year, hundreds of pop-up drive-in movie theaters were created in the parking lots of shopping centers and restaurants, bringing in revenue when there seemed to be no hope of reopening their doors.

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  • Make the most of attending
    The traditional park and radio tune-in model remains at most drive-ins, but there are plenty of ways to modernize your drive-in experience. Here are a few tips:

  • Use your smartphone

    • Most drive-ins now utilize mobile-ticket ordering through a third-party app, such as Ticketmaster or Eventbrite, or allow tickets to be purchased directly through their websites. If you can, add the ticket to your phone’s wallet, or simply print it, and have it ready to scan when you arrive. This contactless method is safe and quick, and it guarantees your spot.

  • Pack your car accordingly

    • Pack mess-free snacks and drinks, such as fruit and reusable water bottles, but be sure to check your theater’s food policy to make sure it allows outside food and drink. If you plan to purchase a meal at the drive-in, invest in car food trays to mitigate the potential mess.

    • Bring a Polaroid camera with a flash to capture the memories before and after the film in retro-style!

    • Use a portable radio to preserve your car battery—and to provide a fun learning experience for those who haven’t used, or even seen, one before. If you don’t have one, you can find an inexpensive retro radio on Amazon for about $20.

    • Pack plenty of blankets and pillows to keep warm and cozy, especially if you opt to turn your car off completely. If you’re bringing children, have them pack their favorite stuffed animal or toy to keep them occupied and comfortable.

  • Secure the best spot

    • Arrive early, and, if you can, park near the middle of a row between the end and aisle spaces, which will reduce the amount of foot traffic you’ll experience near your vehicle.

    • Consider your car’s size—the size matters for how far forward or back you want to park. Taller vehicles, such as trucks and vans, should opt to park toward the back as a courtesy to other moviegoers. Smaller cars can be closer to the front to reduce the chance of a blocked view.

Share this guide to the drive-in theater experience with family and friends.

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